Pioneering Ugandan film blog The Critic will tomorrow complete its upgrade process to a full-blown website under the new address thecriticug.com.
The popular site’s founder and editor, Polly Kamukama, said the transformation will bring about better and enhanced coverage of Ugandan cinema.
“The plan is to run it as a normal newsroom with a small team of passionate reporters and editors that will endeavour to bring you the latest and most relevant news and reviews in the world of cinema,” an excited Kamukama said.
The award-winning film critic and journalist, who started the blog as a labour of love in 2013, said he was inspired by his huge global readership to upgrade it to a website.
At the start of this year, he teamed up with a few friends and fellow journalists to embark on the gruelling process of developing and launching the new site, based at Natik House in Old Kampala.
Initially slated for an April unveiling, the website suffered major financial and design setbacks, but Kamukama and team say they are now finally good to go.
“The delay has been a blessing in disguise because it has given us enough time to put all the necessary structures in place. We didn’t want to launch a half-baked product,” explained Nathan Mukiibi, one of the new partners and the website’s Managing Director.
According to Mukiibi, a journalist and documentary filmmaker, the new site boasts diverse content and highly- interactive features which were previously not offered on the basic wordpress blog.
Readers will be hoping the new website maintains the unique brand of online film journalism, deeply-rooted in the core principles of traditional media, which has made the blog a favoured source of film news in Uganda.
And with mainstream media continuing to sideline film, Hillary Muhebwa, another partner at The Critic, is hopeful the site will quickly pick up a following.
The Critic website is currently undergoing a testing phase where old articles will be migrated from the blog to the new site ahead of Wednesday’s launch.
Readers can still access the old blog on kamukamapolly.wordpress.com, although all new content will be posted on the website starting tomorrow.