Producers of Bala Bala Sese are hoping to exploit the success of singer A-Pass’ latest single, Wuuyo, to market the upcoming Ugandan film.
The hit song, which debuted to much acclaim mid last month, serves as the film’s official soundtrack although not much has been said of this connection.
Its video has particularly been praised for its catchy choreography featuring scenes from the uplifting lovestory set on Sese Islands at the height of the AIDS scourge.
And the upcoming film’s producers say it’s high time they got some mileage off the reggae ditty that continues to dominate airwaves and top local charts.
“Our plan is to try and use the song to get as much publicity ahead of our July 3 premiere at Theatre Labonita in Kampala. We hope to feature it heavily in all our promotional campaigns,” the film’s writer Usama Mukwaya has told this blog.
Mukwaya, currently serving as the film’s unofficial spokesperson in the absence of its director, Bashir Lukyamuzi aka Badi, who is out of the country on a work trip, admits the film has been grappling to fully utilize the mainstream success of its soundtrack.
And perhaps A-Pass should take some of the blame, as the budding dancehall-reggae singer ought to have told the public about his song’s relation with the film.
The music video for Wuuyo premiered at a swanky ceremony at the city-based Club Guvnor mid last month, but nothing was mentioned of the song’s real inspiration.
Soundtracks are often used as a vital marketing tool for films, and in fact such Hollywood blockbusters as Titanic, Avatar and Frozen partly owe their status to the initial success of their theme music.
But owing to shoestring budgets, most Ugandan filmmakers still prefer to use ‘borrowed’ music rather that specially composed songs, often leading to copyright grievances.
Badi and team however say they felt compelled to do things in a proper way, but are now rather frustrated that their noble move is taking long to pay off.
Bala Bala Sese follows a turbulent lovestory of a young village couple living on the idyllic Sese Islands of Lake Victoria.
The Luganda language feature, which had to endure a long spell in production dating back to 2012, sees the real life couple of former Obsessions members Micheal Kasaija and Natasha Sinayobye reenact their romance in the lead roles as John and Maggie, respectively.
Theatre maestro Raymond Bishabiro plays the lead villain, Kasirivu, the stroppy father of Maggie, who has arranged for her to get married to a village tycoon as a form of settlement for a past debt.
The film features a strong supporting cast in the likes of Ashraf Ssemwogerere, Fiona Birungi, Jabal Ddungu and Ismael Ssesanga.